{"title":"Homepage Products","description":"\u003ch1\u003e\u003cspan\u003eWELCOME TO THE ELEPHANT IN THE ROOM. 🐘\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIGNORED BY MOST, SEEN BY FEW.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFounded in 2018 by Tyree Tillis Jr., better known as \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eMr. TENTR\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, The Elephant In The Room (TENTR) is more than a clothing brand. It is a story of perseverance, individuality, self-discovery, and turning adversity into opportunity.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTHE STORY BEHIND THE ELEPHANT\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrowing up in Oakland, California, Tyree experienced life between two different environments. Raised in an urban community while attending school in a predominantly white neighborhood, he often felt different from those around him.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe frequently felt like he didn't belong, as though he stood out no matter where he went.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe felt like \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ethe elephant in the room.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut the story behind TENTR goes much deeper than simply being different.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGrowing up wasn't always easy. During high school, Tyree faced personal and academic struggles. There were moments when he found himself falling behind in classes, questioning his direction, and recognizing that the path he was on wasn't leading him toward the future he wanted.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe knew he was capable of more, but finding that direction wasn't easy.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThere were days when school felt lonely, when he struggled to find where he belonged, and when it seemed easier to blend into the background than to stand out.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYet during one of the most challenging periods of his life, he discovered something that would ultimately change his direction.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eHe found himself through TENTR.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMORE THAN A BRAND. A SAFE HAVEN.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat began as an idea in 2018 became an outlet for creativity, ambition, and self-expression.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhen things weren't going right academically or personally, TENTR gave Tyree something positive to focus on. It became a place where he could express himself without judgment, build confidence, and envision a future beyond his circumstances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt was more than designing clothes or making money.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIt was his safe haven.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTENTR became a reminder that his current circumstances did not have to determine the rest of his life.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eInstead of allowing his struggles to define him, he began channeling his energy into building something that represented who he was and who he wanted to become.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand gave him purpose, direction, and something to believe in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhat once made him feel different became the very inspiration behind his greatest passion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eFROM OAKLAND TO ATLANTA\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe same young man who once struggled to find his place in high school eventually made the decision to leave California and pursue greater opportunities in Atlanta, Georgia.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThat journey led him to Clark Atlanta University, a historically Black university where he continued developing academically, personally, and professionally.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWhile pursuing his bachelor's degree in Business Administration with concentrations in Marketing and Sports \u0026amp; Entertainment, Tyree continued building TENTR alongside his responsibilities as a collegiate athlete, student leader, and entrepreneur.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHe later pursued his Master of Business Administration, continuing to demonstrate that the challenges he faced growing up did not determine what he could accomplish.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe journey from struggling academically in high school to pursuing a graduate degree became a reflection of the very message his brand represents.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYour beginning does not determine your ending.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThroughout his college experience, TENTR continued expanding through original merchandise, viral social media moments, HBCU homecomings, Divine Nine apparel, and the support of customers across the nation.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFrom personally selling merchandise on college campuses to managing designs, production, and business operations, Tyree remained committed to turning his childhood vision into something real.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTHE MEANING BEHIND TENTR\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe Elephant In The Room was created for anyone who has ever felt different, overlooked, misunderstood, underestimated, or out of place.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the student who struggles in school but knows they're capable of more.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the person who doesn't always fit in.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the dreamer whose vision seems impossible to everyone else.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor the individual who is still discovering who they are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd for anyone who has ever felt like the elephant in the room.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIt's okay to be different. It's okay to stand out. And it's okay to be yourself.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou don't have to change your identity, background, personality, or dreams just to make other people comfortable.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe elephant represents strength, resilience, wisdom, loyalty, and presence. It reminds us that our differences are not weaknesses, but qualities that make us unique.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eMORE THAN CLOTHING. A MOVEMENT.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eToday, TENTR offers premium streetwear, signature elephant-inspired hoodies, graphic T-shirts, and exclusive Divine Nine and HBCU apparel.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eEach collection represents creativity, culture, confidence, and the freedom to express individuality.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut beyond the merchandise, TENTR carries a message that reaches far beyond fashion.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe brand that once served as a safe haven for one young man now strives to inspire others to find confidence in their own identities and pursue something greater than their circumstances.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eTENTR is proof that even when life doesn't go according to plan, you can create your own path.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can struggle and still succeed.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can feel lost and still find purpose.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eYou can be overlooked and still make an impact.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd you can be the elephant in the room without ever apologizing for who you are.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA MESSAGE FROM THE FOUNDER\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\"I created TENTR during a time in my life when I was still trying to figure out who I was. I didn't always feel like I belonged, and I wasn't always on the right path. But this brand gave me something to believe in. It became my outlet, my safe haven, and my motivation to create a better future for myself.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eI want anyone who wears TENTR to understand that you don't have to fit in to be successful. You don't have to be perfect, and you don't have to have everything figured out. Just keep believing in yourself, embrace what makes you different, and never allow your circumstances to determine your future.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's okay to be the elephant in the room.\"\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e— Tyree Tillis Jr., Founder \u0026amp; CEO, TENTR\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eTHE ELEPHANT IN THE ROOM.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eIGNORED BY MOST, SEEN BY FEW. 🐘\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eEstablished 2018 | Oakland Roots | Atlanta Growth | Worldwide Vision\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","products":[{"product_id":"the-delta-in-the-room-pre-order","title":"\"The Delta In The Room\" Cream","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! 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Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e\n\u003c!----\u003e","brand":"TENTR Clothing","offers":[{"title":"Small","offer_id":49144574705943,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":49144574738711,"sku":"","price":99.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":49144574771479,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"X Large","offer_id":49144574804247,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"2X","offer_id":49144574837015,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"3X","offer_id":49144574869783,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"4x","offer_id":50451332530455,"sku":null,"price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/DSC09816_11b332f3-9cab-4130-ac67-77276a37a890.jpg?v=1747155058"},{"product_id":"the-alpha-in-the-room-pre-order","title":"\"The Alpha In The Room\" (Pre Order)","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! 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Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e\n\u003c!----\u003e","brand":"TENTR Clothing","offers":[{"title":"Small","offer_id":49144549081367,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":49144549114135,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":49144549146903,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"X Large","offer_id":49144549179671,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"2X","offer_id":49144549212439,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"3X","offer_id":49144549245207,"sku":"","price":99.99,"currency_code":"USD","in_stock":true},{"title":"4x","offer_id":50559141675287,"sku":null,"price":50.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/DSC00327.jpg?v=1756242516"},{"product_id":"the-poodle-in-the-room-pre-order","title":"\"The Poodle In The Room\" (Pre Order)","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! 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Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e\n\u003c!----\u003e","brand":"TENTR Clothing","offers":[{"title":"Small","offer_id":49144657281303,"sku":"","price":75.0,"currency_code":"USD","in_stock":false},{"title":"Medium","offer_id":49144657314071,"sku":"","price":75.0,"currency_code":"USD","in_stock":false},{"title":"Large","offer_id":49144657346839,"sku":"","price":75.0,"currency_code":"USD","in_stock":false},{"title":"X Large","offer_id":49144657379607,"sku":"","price":75.0,"currency_code":"USD","in_stock":true},{"title":"2X","offer_id":49144657412375,"sku":"","price":75.0,"currency_code":"USD","in_stock":true},{"title":"3X","offer_id":49144657445143,"sku":"","price":75.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/DSC00079.jpg?v=1756241964"},{"product_id":"the-panther-in-the-room","title":"“The Panther In The Room”","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! 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Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e","brand":"TENTR Clothing","offers":[{"title":"S","offer_id":49621356806423,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":49621356839191,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49621356871959,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49621356904727,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49621356937495,"sku":"","price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/8BA93608-F06B-4C76-BD8A-217B748CF1BE.jpg?v=1725894939"},{"product_id":"the-jaguar-in-the-room","title":"“The Jaguar In The Room”","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! Please note that this item is currently available for preorder. Due to high demand and the custom nature of our production process, there is an estimated wait time of 2-4 weeks for delivery. As a token of our appreciation for your preorder, you will also receive a special surprise along with your hoodie!\u003c\/p\u003e\n\u003cp\u003eThroughout the production process, we will keep you updated via email and text messages with the latest information on your order. We appreciate your patience and understanding as we work diligently to ensure the highest quality for each order. Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e","brand":"TENTR Clothing","offers":[{"title":"S","offer_id":49621404778775,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":49621404811543,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":49621404844311,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":49621404877079,"sku":"","price":99.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":49621404909847,"sku":"","price":99.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/15A7AE9F-6EE0-4C2A-AFED-1CF2915593F3.jpg?v=1725894909"},{"product_id":"the-delta","title":"\"The Delta In The Room\" Alternative Red (Pre Order)","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! Please note that this item is currently available for preorder. Due to high demand and the custom nature of our production process, there is an estimated wait time of 6-8 weeks for delivery. \u003c\/p\u003e\n\u003cp\u003eThroughout the production process, we will keep you updated via email and text messages with the latest information on your order. We appreciate your patience and understanding as we work diligently to ensure the highest quality for each order. Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e","brand":"TENTR Clothing","offers":[{"title":"S","offer_id":50105244713239,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"M","offer_id":50105244746007,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"L","offer_id":50105244778775,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"XL","offer_id":50105244811543,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"2XL","offer_id":50105244844311,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"3Xl","offer_id":50105244877079,"sku":"","price":110.0,"currency_code":"USD","in_stock":true},{"title":"4XL","offer_id":51798236168471,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/Screenshot2026-09-26at4.08.46PM.png?v=1790453348"},{"product_id":"the-delta-in-the-room-black-out-edition","title":"\"The Delta In The Room\" Black Out Edition","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! Please note that this item is currently available for preorder. Due to high demand and the custom nature of our production process, there is an estimated wait time of 6-8 weeks for delivery. As a token of our appreciation for your preorder, you will also receive a special surprise along with your hoodie!\u003c\/p\u003e\n\u003cp\u003eThroughout the production process, we will keep you updated via email and text messages with the latest information on your order. We appreciate your patience and understanding as we work diligently to ensure the highest quality for each order. Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e","brand":"TENTR Clothing","offers":[{"title":"Small","offer_id":50480626073879,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":50480626106647,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":50480626139415,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"X Large","offer_id":50480626172183,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"2x","offer_id":50480626204951,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true},{"title":"3x","offer_id":50480626237719,"sku":null,"price":110.0,"currency_code":"USD","in_stock":false},{"title":"4x","offer_id":50480626270487,"sku":null,"price":110.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/Screenshot2026-09-28at11.44.39AM.png?v=1790610306"},{"product_id":"the-rattler-in-the-room","title":"The Rattler In The Room (Pre Order)","description":"\u003cp\u003e**Preorder Explanation:**\u003c\/p\u003e\n\u003cp\u003eThank you for your interest in our hoodie! Please note that this item is currently available for preorder. Due to high demand and the custom nature of our production process, there is an estimated wait time of 6-8 weeks for delivery. As a token of our appreciation for your preorder, you will also receive a special surprise along with your hoodie!\u003c\/p\u003e\n\u003cp\u003eThroughout the production process, we will keep you updated via email and text messages with the latest information on your order. We appreciate your patience and understanding as we work diligently to ensure the highest quality for each order. Rest assured, your hoodie will be worth the wait!\u003c\/p\u003e","brand":"TENTR Clothing","offers":[{"title":"Small","offer_id":51050863755543,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"Medium","offer_id":51050863788311,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"Large","offer_id":51050863821079,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"X Large","offer_id":51050863853847,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true},{"title":"2x","offer_id":51050863886615,"sku":null,"price":99.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0709\/7329\/2823\/files\/Screenshot2026-09-26at4.17.35PM.png?v=1790458927"},{"product_id":"the-survival-jacket-pre-order-discount","title":"The Survival Jacket (Pre Order Discount)","description":"\u003cp\u003eThe Survival Denim Jacket\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBuilt with intention. 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